{"id":19068,"date":"2025-11-05T11:41:13","date_gmt":"2025-11-05T04:41:13","guid":{"rendered":"https:\/\/newviet.vn\/uncategorized\/bottega-zelachi-ra-mat-bo-nhan-dien-thuong-hieu-moi\/"},"modified":"2025-11-14T16:03:12","modified_gmt":"2025-11-14T09:03:12","slug":"bottega-zelachi-ra-mat-bo-nhan-dien-thuong-hieu-moi","status":"publish","type":"post","link":"https:\/\/newviet.vn\/en\/news\/bottega-zelachi-ra-mat-bo-nhan-dien-thuong-hieu-moi\/","title":{"rendered":"Bottega Zelachi Officially Unveils Its New Brand Identity"},"content":{"rendered":"\n

After nearly two decades accompanying Vietnam\u2019s F&B industry, Bottega Zelachi<\/strong><\/a>\u2014a trusted brand under New Viet Dairy<\/strong>\u2014proudly introduces its new brand identity.
This transformation is not only a shift in visual appearance but also a milestone affirming the brand\u2019s spirit of innovation, commitment to quality, and aspiration to create long-term culinary value for Vietnam.<\/p>\n

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Founded in 2005, Bottega Zelachi has carried the mission of connecting global culinary excellence with Vietnamese dining. Through years of steady development, the brand has become a reliable partner to chefs, restaurants, hotels, and modern retail systems nationwide.
Every product is a blend of quality, creativity, and passion for authentic taste.<\/p>\n

A New Look \u2013 A Long-Term Strategic Vision<\/h2>\n

Continuing its vision of innovation and continuous improvement, Bottega Zelachi officially launches its enhanced brand identity\u2014brighter, more modern, and more approachable. This transformation goes beyond visuals; it reflects the brand\u2019s long-term strategy to build a diverse and sustainable culinary ecosystem.<\/p>\n

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The refined logo features soft, expressive typography highlighted against a refreshing green tone\u2014symbolizing freshness and unwavering quality. The packaging adopts vibrant colors and fluid graphic elements inspired by the brand\u2019s journey of connecting global flavors\u2014embodying creativity, movement, and integration. Bottega Zelachi currently focuses on three core categories: Dairy, Frozen Pastry, and Meat, with plans to further expand its portfolio to meet the evolving needs of the professional F&B market.<\/p>\n

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\u201cGreat Taste, Great Choice\u201d \u2013 Reinforcing Lasting Value<\/span><\/h2>\n

The message \u201cGreat Taste, Great Choice\u201d<\/strong> remains the guiding principle in all that Bottega Zelachi does. It reflects the brand\u2019s commitment to superior quality, trusted sourcing, and smart choices for culinary professionals.<\/p>\n

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With its new identity, Bottega Zelachi aims to inspire creativity and accompany customers across all culinary spaces\u2014from artisan bakeries and fine-dining kitchens to modern retail chains.<\/p>\n

Core Values & Modern Technology \u2013 The Foundation for Sustainable Growth<\/h2>\n

Bottega Zelachi remains steadfast in the values that have shaped its reputation:<\/p>\n