The event opened with a heartfelt speech by Mr. Tateno Masaru – Deputy Managing Director – Business of New Viet Dairy, who shared insights into the formation and development of Bottega Zelachi \u2013 a brand born from the aspiration to connect global culinary excellence with Vietnamese gastronomy.<\/p>\n
\u201cThroughout this journey, we have built long-term partnerships founded on trust, quality, and a shared passion for cuisine. Bottega Zelachi, in its new look \u2013 modern, vibrant, and approachable \u2013 continues to honor our promise: Great Taste, Great Choice.\u201d<\/div>\n
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Mr. Tateno Masaru \u2013 Deputy Managing Director – Business<\/em><\/span><\/p>\nFollowing that, Mr. \u0110\u00e0o \u0110\u1ee9c Minh \u2013 Category Director, presented the brand\u2019s strategic direction in this new phase, highlighting a stronger focus on the HORECA segment, product diversification with advanced packaging technologies, and an expanded partner network.<\/p>\n
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Mr. Dao Duc Minh – Category Director\u00a0<\/em><\/span><\/p>\nIn a spirited and elegant atmosphere, the moment of unveiling the new brand identity took place with the presence of New Viet Dairy\u2019s Board of Directors and distinguished guests.
\nThe new Bottega Zelachi visual identity marks a pivotal step in its transformation journey, reflecting a modern and refined design language that brings creativity, culinary inspiration, and brand value to life like never before.<\/p>\n
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Culinary Experience \u2013 Where \u201cGreat Taste\u201d Comes Alive<\/h2>\n
The highlight of the event was the live Cooking Demo, led by a team of top culinary experts. Special guest Chef David Th\u00e1i opened the session with a refined Beef Carpaccio, featuring Australian Angus Tenderloin MB2+ paired with Bottega Zelachi Pecorino cheese, offering a refreshing flavor and capturing the authentic Italian culinary spirit.<\/p>\n
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Cooking Demo \u2013 Chef David Th\u00e1i<\/em><\/span><\/p>\nContinuing the showcase, Chef Nghi\u00eam Minh \u0110\u1ee9c \u2013 Gastronomy Consultant at New Viet Dairy \u2013 presented Pan-seared US Angus Choice Short Plate with Tiramisu Cream Sauce.
\nThe unique harmony of Zanetti Mascarpone, Robusta coffee, and Kahlua liqueur beautifully expressed the creativity and sophistication of modern European cuisine.<\/p>\n
![\"\"](\"https:\/\/newviet.vn\/wp-content\/uploads\/2025\/11\/DSC01139.webp\")
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Cooking Demo \u2013 Chef Nghi\u00eam Minh \u0110\u1ee9c, Gastronomy Consultant<\/em><\/span><\/p>\nThroughout the event, guests were also treated to a series of delightful pastry creations including croissants, Danishes, fruit tarts, and mousses, all made with premium ingredients from Bottega Zelachi. Under the skillful hands of Chef Tr\u1ecbnh V\u0103n D\u0169ng \u2013 Bakery Consultant at New Viet Dairy, each dessert embodied the brand\u2019s distinctive refinement and artistic culinary spirit.<\/p>\n
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At the same time, guests enjoyed an inspired tapas and savory menu featuring Beef Quesadilla, Mini Pizza Chorizo & Gouda, Beetroot-cured Salmon Bruschetta, Shaking Beef Skewer, Vegetarian Arancini, Pesto Fusilli Salad, and an assortment of sweet pastries. Each dish told its own story of ingredients \u2014 where quality meets creativity and inspiration.<\/p>\n
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The event space was designed with sophistication and warmth, creating an inviting ambiance where guests could comfortably meet, interact, and share their experiences. In this open and friendly atmosphere, many attendees expressed admiration for the event\u2019s setting, the refined flavors, and the presentation of each dish \u2014 all showcasing Bottega Zelachi\u2019s commitment to quality and culinary artistry.<\/p>\n
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Adding excitement to the evening, the Lucky Draw with meaningful gifts became a joyful highlight \u2014 a heartfelt gesture of appreciation from Bottega Zelachi to all partners and guests.
\nLaughter, applause, and cheerful conversations filled the room, closing the event on a high note and leaving lasting impressions on everyone present.<\/p>\n
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\u201cNew Look, Same Trust\u201d \u2013 Enduring Trust in a New Identity <\/span><\/h2>\nThe new Bottega Zelachi identity \u2014 featuring a softer logo, brighter color palette, and friendly typography \u2014 symbolizes a spirit of renewal, approachability, and vitality. The brand continues to affirm its role as a culinary bridge without borders, accompanying chefs, restaurants, hotels, and businesses across Vietnam on their journey of creativity and sustainable growth.<\/p>\n
![\"\"](\"https:\/\/newviet.vn\/wp-content\/uploads\/2025\/11\/DSC01406.webp\")
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Bottega Zelachi \u2013 A Journey of Connection and Culinary Inspiration<\/h2>\n
The launch of the new look represents not just a visual transformation, but also the beginning of a new chapter of growth \u2014 where each product is more than an ingredient, but a symbol of quality and sophistication.<\/p>\n
![\"\"](\"https:\/\/newviet.vn\/wp-content\/uploads\/2025\/11\/DSC01287.webp\")
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Bottega Zelachi extends heartfelt gratitude to all valued customers and partners for your trust and companionship in creating and spreading the art of borderless cuisine.
\nWe look forward to welcoming you on our next culinary journeys \u2014 full of inspiration and delightful surprises!<\/p>\n
\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"On October 21, 2025, the event \u201cBottega Zelachi \u2013 New Brand Identity Launch\u201d was successfully held at Caravelle Hotel, Ho Chi Minh City, marking a significant milestone in the brand\u2019s nearly two-decade journey of growth and excellence. Carrying the mission of bringing the world\u2019s culinary essence closer to Vietnamese dining tables, Bottega Zelachi officially unveiled […]<\/p>\n","protected":false},"author":5,"featured_media":18675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[589],"tags":[1880,1835],"class_list":["post-18906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","tag-bottegazelachi-en","tag-new-viet-dairy-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/posts\/18906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/comments?post=18906"}],"version-history":[{"count":5,"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/posts\/18906\/revisions"}],"predecessor-version":[{"id":18916,"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/posts\/18906\/revisions\/18916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/media\/18675"}],"wp:attachment":[{"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/media?parent=18906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/categories?post=18906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newviet.vn\/en\/wp-json\/wp\/v2\/tags?post=18906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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