{"id":15970,"date":"2025-06-11T19:21:00","date_gmt":"2025-06-11T12:21:00","guid":{"rendered":"https:\/\/newviet.vn\/?p=15970"},"modified":"2025-06-24T14:40:28","modified_gmt":"2025-06-24T07:40:28","slug":"cuisine-without-borders-bridging-quality-and-inspiration-with-canadian-beef","status":"publish","type":"post","link":"https:\/\/newviet.vn\/en\/news\/event-news\/cuisine-without-borders-bridging-quality-and-inspiration-with-canadian-beef\/","title":{"rendered":"Cuisine Without Borders \u2013 Bridging Quality and Inspiration with Canadian Beef"},"content":{"rendered":"\n

On June 3, 2025, at Emart Sala supermarket (Thu Duc City, Ho Chi Minh City), a Canadian beef trade promotion event was held successfully and vibrantly. The event was jointly organized by New Viet Dairy, the Canada Beef Association, and the Emart supermarket system. It was not only an opportunity to introduce the premium quality of beef to Vietnamese consumers but also a testament to New Viet Dairy\u2019s role in connecting high-quality international ingredients with local culinary life.<\/p>\n

\"Canadian<\/p>\n

Canadian Beef Trade June 2025 \u2013 From the Alberta Prairie to Vietnamese Dining Tables<\/h2>\n

The event was honored to welcome Mr. RJ Sigurdson \u2013 Minister of Agriculture and Irrigation of Alberta (Canada), along with representatives from the Alberta Office in Singapore, the Consulate General of Canada in Ho Chi Minh City, the Canada Beef Association, the Canadian Cattle Association, and Cargill Protein Vietnam.<\/p>\n

\"H\u00e0nh<\/p>\n

<\/em><\/p>\n

“We are proud of our long-standing ranching tradition, strict animal welfare practices, and pure water sourced from the Rocky Mountains. These elements contribute to the tenderness, natural sweetness, purity, and safety of Canadian beef \u2013 making it a perfect pairing with Vietnam\u2019s rich culinary heritage.\u201d \u2013 emphasized by Minister RJ Sigurdson<\/div>\n

Insights from representatives of Canada Beef<\/a> and the Canadian Cattle Association clarified that the quality of Canadian beef stems not only from natural conditions but also from a philosophy of sustainable ranching, preserved and passed down through generations of Alberta farmers. This foundation ensures Canadian beef maintains its distinct flavor, high nutritional value, and consistent compliance with stringent global standards.<\/p>\n

New Viet Dairy \u2013 Bridging Culinary Inspiration and Quality<\/h2>\n

As Vietnamese consumers increasingly prioritize food quality, origin, and nutrition, New Viet Dairy plays more than just the role of importer and distributor of Canadian beef in Vietnam. The company takes the lead in shaping culinary preferences and enhancing dining experiences.<\/p>\n

<\/em><\/p>\n

“We support our partners not only in selecting the right products but also by providing comprehensive solutions to integrate Canadian beef deeply into Vietnamese cuisine. From market development, in-store tasting activations, and processing consultation, to creating practical recipe content\u00a0 all efforts aim to build trust and elevate consumer experiences.” \u2013 shared Mr. Tateno Masaru \u2013 Deputy General Director of New Viet Dairy.<\/div>\n

\"\"<\/p>\n

With over 27 years of supplying premium ingredients to the food service industry, New Viet Dairy boasts a wide-reaching distribution network, an experienced culinary expert team, and strong ties with chefs, restaurants, hotels, and modern retail channels. These are the pillars that enable New Viet Dairy to not only distribute products but also spread culinary values and inspire creativity in cooking.<\/p>\n

\"C\u1ea7u<\/p>\n

By maintaining strategic partnerships with Canada Beef and the Government of Alberta, New Viet Dairy not only ensures a stable supply but also promotes Canada\u2019s national brand image through media events and culinary marketing campaigns.<\/p>\n

\"\"<\/p>\n

The participation of Minister RJ Sigurdson, along with representatives of Canada Beef and the Canadian Cattle Association, reaffirmed international partners\u2019 confidence in New Viet Dairy as the official distributor of Canadian beef in the key Vietnamese market.<\/p>\n

A Harmonious Blend of Global Ingredients and Local Cuisine<\/h2>\n

\"B\u1ea3n<\/p>\n

At the event, Chef Nghiem Minh Duc \u2013 Gastronomu Consultant \u2013 presented a captivating cooking demonstration featuring two signature dishes made with Canadian beef:<\/p>\n