Product quality certified by the US Department of Agriculture helps imported US beef and pork conquer Vietnamese consumers.

Over the years, many Vietnamese consumers have still paid a certain attention to imported foods. Among them, meat products imported from the US are chosen by many people for family meals. Entering the context of globalization, foreign businesses and industry associations in many countries actively promote imported foods into the Vietnamese market. The cooperation of domestic businesses with the American Red Meat Association (U.S Meat) has created opportunities for American pork and beef to come into contact with Vietnamese consumers. This product line has won the trust of consumers thanks to its advantages in quality and nutrition.

Imported American beef and pork are gradually becoming popular with Vietnamese consumers. Photo: New Viet Dairy

Specifically, the quality of American beef and pork is consistently high and nutritionally rich, thanks to advanced farming methods and a stringent inspection system for hygiene and animal health, certified by the U.S. Department of Agriculture (USDA). With a diet primarily consisting of corn or grains, American beef and pork have a tender, juicy texture, exceptional flavor, and are rich in nutrients. These meats are typically cut into convenient portions to meet various consumption needs. Immediately after being cut, the meat is stored at a temperature of -18°C to preserve its nutritional value, freshness, and ensure food safety.

The modern farming methods used in American beef and pork production yield high productivity, allowing these meats to meet the increasing demand for imported meat in countries, including Vietnam.

Recognizing the potential of American meat in the domestic market, New Viet Dairy has partnered with the U.S. Meat Export Federation (USMEF) to expand the distribution of American beef and pork products in Vietnam. These include a variety of cuts such as beef brisket, boneless and bone-in beef ribs, sirloin, and pork ribs. USMEF is a non-profit association working to create new opportunities and expand the existing international markets for U.S. beef, pork, lamb, and veal, with the mission of bringing high-quality red meat products from the U.S. to consumers worldwide. Meanwhile, New Viet Dairy is one of the leading enterprises in the country in the import and distribution of dairy, meat, seafood, and beverage products.

New Viet Dairy cooperates with USMEF to share knowledge about US beef (US Beef) and US pork (US Pork) at Le Square Epicier Fin supermarket, 186 Nguyen Van Huong, Thao Dien. Photo: New Viet Dairy

New Viet Dairy’s American meat products, which previously only appeared on the menus of high-end restaurants and hotels, are now widely retailed nationwide under the Bottega Zelachi Ranch brand. The brand representative said that only meats that meet the strict testing standards of the food industry are selected to be imported, cut and packaged at New Viet Dairy’s factory. All Bottega Zelachi Ranch products are certified to HACCP, ISO, 9001 – 2015 standards. “Along with a distribution system spanning across the country, New Viet Dairy is always committed to bringing quality American meat products. high and stable quality to end users,” the business representative affirmed.

Bottega Zelachi Ranch – brand owned by New Viet Dairy company (Dai Tan Viet). Photo: New Viet Dairy

Bottega Zelachi Ranch is a brand owned by New Viet Dairy company. Products and raw materials are imported officially from the US, Japan, Australia, New Zealand… after the inspection and selection process, they will be cut and packaged at the factory. Some popular products of Bottega Zelachi Ranch in Vietnam include Wagyu beef, Iberico pork, lamb… and American beef that meets USDA Choice standards of the US Department of Agriculture, VFA and HACCP certification, with The quality of the meat is soft, sweet, fragrant, bringing an attractive flavor to the dish.

(Source: New Viet Dairy)