On June 3, 2025, at Emart Sala supermarket (Thu Duc City, Ho Chi Minh City), a Canadian beef trade promotion event was held successfully and vibrantly. The event was jointly organized by New Viet Dairy, the Canada Beef Association, and the Emart supermarket system. It was not only an opportunity to introduce the premium quality of beef to Vietnamese consumers but also a testament to New Viet Dairy’s role in connecting high-quality international ingredients with local culinary life.

Canadian Beef Trade June 2025 – From the Alberta Prairie to Vietnamese Dining Tables

The event was honored to welcome Mr. RJ Sigurdson – Minister of Agriculture and Irrigation of Alberta (Canada), along with representatives from the Alberta Office in Singapore, the Consulate General of Canada in Ho Chi Minh City, the Canada Beef Association, the Canadian Cattle Association, and Cargill Protein Vietnam.

“We are proud of our long-standing ranching tradition, strict animal welfare practices, and pure water sourced from the Rocky Mountains. These elements contribute to the tenderness, natural sweetness, purity, and safety of Canadian beef – making it a perfect pairing with Vietnam’s rich culinary heritage.” – emphasized by Minister RJ Sigurdson 

Insights from representatives of Canada Beef and the Canadian Cattle Association clarified that the quality of Canadian beef stems not only from natural conditions but also from a philosophy of sustainable ranching, preserved and passed down through generations of Alberta farmers. This foundation ensures Canadian beef maintains its distinct flavor, high nutritional value, and consistent compliance with stringent global standards.

New Viet Dairy – Bridging Culinary Inspiration and Quality

As Vietnamese consumers increasingly prioritize food quality, origin, and nutrition, New Viet Dairy plays more than just the role of importer and distributor of Canadian beef in Vietnam. The company takes the lead in shaping culinary preferences and enhancing dining experiences.

“We support our partners not only in selecting the right products but also by providing comprehensive solutions to integrate Canadian beef deeply into Vietnamese cuisine. From market development, in-store tasting activations, and processing consultation, to creating practical recipe content  all efforts aim to build trust and elevate consumer experiences.” – shared Mr. Tateno Masaru – Deputy General Director of New Viet Dairy.

With over 27 years of supplying premium ingredients to the food service industry, New Viet Dairy boasts a wide-reaching distribution network, an experienced culinary expert team, and strong ties with chefs, restaurants, hotels, and modern retail channels. These are the pillars that enable New Viet Dairy to not only distribute products but also spread culinary values and inspire creativity in cooking.

By maintaining strategic partnerships with Canada Beef and the Government of Alberta, New Viet Dairy not only ensures a stable supply but also promotes Canada’s national brand image through media events and culinary marketing campaigns.

The participation of Minister RJ Sigurdson, along with representatives of Canada Beef and the Canadian Cattle Association, reaffirmed international partners’ confidence in New Viet Dairy as the official distributor of Canadian beef in the key Vietnamese market.

A Harmonious Blend of Global Ingredients and Local Cuisine

At the event, Chef Nghiem Minh Duc – Gastronomu Consultant – presented a captivating cooking demonstration featuring two signature dishes made with Canadian beef:

• Vietnamese Fresh “Pho” Rolls with Beef:
  A creative twist on a traditional Hanoi dish, featuring tender Canadian beef short plate with light marbling, rolled with fresh herbs and rice paper, and served with a tangy dipping sauce – preserving the soul of Vietnamese cuisine while highlighting the richness of Canadian beef.

• Shaking Beef:
  Lean yet juicy Canadian top blade, flash-fried over high heat with garlic, onions, bell peppers, and black pepper – creating a dish that is both familiar and full of flavor.

Minister RJ Sigurdson personally prepared the fresh spring rolls alongside Chef Duc, a moment that not only honored Vietnamese cuisine but also served as a vivid expression of culinary harmony between global ingredients and local cooking techniques.

Consumer Impressions – When Quality Speaks

After the demonstration, visitors had the opportunity to sample the dishes and shared overwhelmingly positive feedback – from the tenderness and natural sweetness to the skillful balance of familiar flavors. Many consumers expressed confidence that they could recreate the recipes at home, making it easy to incorporate premium ingredients into daily family meals.

Continuing the Culinary Journey with Vietnam

New Viet Dairy is committed to continuing its collaboration with Canada Beef and Canadian governmental agencies to organize more promotional activities, culinary training, and cooking inspiration programs with Canadian beef nationwide.

More than just a quality product, each slice of beef and every ingredient we import and distribute carries a story of culture, creativity, and responsibility. This is the core value that New Viet Dairy strives to uphold in its mission to serve the Vietnamese food industry: becoming a bridge between global ingredients and meaningful, sustainable, and inspiring culinary experiences in every Vietnamese kitchen.

New Viet Dairy sincerely thanks our distinguished guests, partners, and consumers for participating and helping us spread the spirit of connection through cuisine.

Explore the full range of Canadian beef products available at New Viet Dairy: HERE