On October 10, 2025, at the company’s Head Office (145 Ton That Dam Street, Saigon Ward, Ho Chi Minh City), New Viet Dairy and Operation Smile Vietnam successfully held a funding agreement signing ceremony worth VND 400,000,000 – equivalent to 40 life-changing cleft surgeries for children. The event marked the fourth consecutive year of collaboration between the two organizations in the meaningful journey “Spreading Smiles – Shaping Futures.”

The ceremony was attended by Mr. Eguchi Shinya – General Director of New Viet Dairy, Mr. Nguyen Viet Phuong – Representative of Operation Smile Vietnam, along with members of the New Viet Running Club, who have helped spread the spirit of compassion and solidarity through the Run–Love–Smile charity run.

Four Years of Compassion in Action

Since its inception in 2022, Run–Love–Smile has become an annual corporate social responsibility (CSR) initiative by New Viet Dairy. The program connects hundreds of employees and partners to raise funds for Operation Smile Vietnam, a non-profit organization providing free surgeries for children born with cleft lip and palate nationwide.

In 2025, the program continued to make an impact with a total donation of over VND 32 million, including:

• 12,200,000 VND raised from the sale of “Smiles for You” Finisher shirts, contributing to one additional surgery for a child in need.

• 20,000,000 VND donated by partner Lu Hoc Quyen, joining New Viet Dairy in bringing new smiles to children with facial deformities.

Recognizing a Lasting Commitment to Kindness

During the ceremony, Mr. Nguyen Viet Phuong, representative of Operation Smile Vietnam, presented a special commemorative trophy to New Viet Dairy — a token of appreciation for four consecutive years of collaboration in bringing smiles and hope to Vietnamese children.
The award stands not only as recognition of financial contributions but also as a heartfelt acknowledgment of the compassion and generosity shared by all New Viet Dairy employees.

Spreading the Spirit of “Run Love Smile”

For New Viet Dairy, community engagement is an essential part of the company’s sustainable development strategy. As General Director Eguchi Shinya shared: “We reaffirm our commitment to continue partnering with Operation Smile Vietnam in the coming years — to bring more smiles and create meaningful, positive impacts for the community. We believe that the responsibility of a business extends beyond operations; it lies in delivering shared happiness and long-term value to society.”

Run–Love–Smile is more than just a charity run — it is a journey of compassion that connects employees, partners, and the community in spreading smiles and hope for a brighter future.