From November 4th to 7th, New Viet Dairy partnered with Simplot to conduct a series of professional training sessions on the India-origin coated fries range at three key branches: Nha Trang, Da Nang, and Hanoi. This is a newly distributed product line from New Viet Dairy, designed to deliver high-performance, cost-efficient potato solutions for F&B businesses in Vietnam.

The main objective of this program was to equip our Sales teams with comprehensive product knowledge, enabling confident consultation and full-solution recommendations to different business models — from fast-food restaurants and hotels to cafés and cloud kitchens.

Comprehensive Knowledge on Coated Fries

The training focused on building a solid foundation, shifting from showcasing standalone products to proposing total operational solutions, including:

• Brand & Quality Standards:
  Sales teams gained a deeper understanding of Simplot — a global manufacturer with strict quality control and extensive industry experience.
• Operational Advantages:
  Detailed insights into the benefits of India-origin coated fries, produced in Gujarat — a region known for its premium potato cultivation, ensuring excellent consistency and faster delivery time.
• Cost Optimization for F&B:
  Highlighting key financial advantages such as higher Yield and superior Plate Coverage to help operators optimize food cost and profitability.

Hands-on Product Demonstration

A product demo, led by Chef Balan from Simplot, was a highlight of the training. It allowed participants to assess key performance attributes directly in a professional kitchen environment.

The team observed the fries’ Longer Hold Time — a major advantage of coated products — ensuring ideal crispiness and attractive golden color after frying, even during delivery. This feature is considered a critical success factor for delivery-driven business models.

In addition, a side-by-side comparison with regular fries provided tangible proof of operational efficiency and product performance, supporting more persuasive B2B recommendations.

Continuing Our Strategic Collaboration for Vietnam’s F&B Success

The session was honored by the participation of Simplot senior representatives — Ms. Joanne (Senior Marketing Manager) and Mr. Pisake (Business Manager) — who shared insightful market perspectives and the growing trend of coated fries across Asia, particularly within the evolving needs of Vietnamese F&B operators.

New Viet Dairy will continue bringing high-quality French fries and professional potato solutions from Simplot to help F&B businesses in Vietnam optimize performance and maximize profitability.

Explore Simplot’s full French fries product portfolio distributed by New Viet Dairy HERE!