Amid the vibrant year-end festive season, New Viet Dairy, in collaboration with the U.S. Meat Export Federation (USMEF), successfully organized the X’Mas Week – U.S. Beef Bottega Zelachi Promotion at AEON Mall Tan Phu, taking place from December 1 to December 7, 2025.

The program was designed to offer shoppers an opportunity to directly experience, sample, and gain deeper insights into Bottega Zelachi U.S. beef products at the point of sale, complemented by attractive promotions and festive giveaways. Throughout the event, the Bottega Zelachi booth attracted strong customer interest, welcoming over 6,000 visitors and recording more than 500 on-site purchases.

A Culinary Experience Integrated with Shopping

During the event period, the Bottega Zelachi booth became a familiar stop for many shoppers at AEON Mall Tan Phu. Visitors had the chance to:

• Observe live cooking demonstrations at the booth
• Sample freshly prepared hot dishes made from U.S. beef
• Receive consultation on beef cuts, cooking methods, and everyday meal applications

Through this “see – taste – choose” experience, customers were able to clearly appreciate the tenderness, natural sweetness, and versatility of Bottega Zelachi U.S. beef, making it suitable for both daily family meals and festive gatherings.

Product Highlights at AEON Mall Tan Phu

At the event, New Viet Dairy focused on introducing two key products under the Bottega Zelachi brand, featuring convenient, ready-to-cook packaging tailored to modern shopping needs.

U.S. Top Blade Steak Cut 200g

This cut features a deep red color with evenly distributed marbling, delivering a tender texture with a light buttery flavor. The signature thin connective tissue running through the center provides a subtle bite without toughness, followed by a naturally sweet aftertaste.

Pre-cut and packed in a 200g portion, the product is ideal for home cooking and suitable for various dishes such as pan-seared steak, beef stew, red wine braised beef, beef cubes, hotpot, or vinegar dipping—especially fitting for family gatherings and year-end celebrations.

U.S. Beef Cubes 250g – Top Blade Cube

Made from the same top blade cut, this product is pre-cut into uniform cubes, helping save preparation time. With consistent tenderness and balanced marbling, it is well suited for stir-frying, braising, stewing, sweet-and-sour dishes, or quick everyday meals.

Both products received positive feedback from customers thanks to their stable quality, natural flavor, and convenience—particularly during the peak shopping season.

Weekend Cooking Demo – Tasting & Cooking Inspiration

One of the most engaging activities of the X’Mas Week was the weekend cooking demonstrations, held on December 5, 6, and 7, 2025.

At the booth, New Viet Dairy’s culinary experts performed live pan-searing of U.S. beef steaks while sharing tips on handling beef cuts and maintaining optimal tenderness. Watching the cooking process and tasting the dishes on the spot helped customers better visualize product usage and inspired them to include U.S. beef in their year-end family menus.

Festive Promotions & Gifts

Alongside sampling activities, the promotion “Buy 3 Bottega Zelachi U.S. beef packs – Receive a premium U.S. Beef wooden cutting board” was warmly welcomed by shoppers.

Many customers chose to purchase products directly after the experience, bringing home both quality ingredients and practical kitchen gifts, contributing to the lively shopping atmosphere throughout the week.

New Viet Dairy’s Commitment

Through the X’Mas U.S. Beef Bottega Zelachi Week at AEON Mall Tan Phu, New Viet Dairy reaffirmed its role as a long-term partner to Vietnamese consumers in selecting high-quality ingredients for everyday cooking. The in-store experiential activities enabled customers to directly experience officially imported U.S. beef with transparent traceability and food safety assurance, while also offering convenient and easy-to-use solutions for daily meals and festive occasions. Step by step, New Viet Dairy continues to bring international-standard products closer to the evolving needs of modern Vietnamese consumers.

Explore the Bottega Zelachi Product Portfolio

The X’Mas Week at AEON Mall Tan Phu helped many shoppers gain a clearer understanding of the quality, characteristics, and real-life applications of Bottega Zelachi U.S. beef products. It also provided an opportunity for consumers to easily select products suitable for family cooking or F&B business needs.

Explore the full range of Bottega Zelachi products distributed by New Viet Dairy to find the right ingredient solutions for your kitchen.