On October 21, 2025, the event “Bottega Zelachi – New Brand Identity Launch” was successfully held at Caravelle Hotel, Ho Chi Minh City, marking a significant milestone in the brand’s nearly two-decade journey of growth and excellence.
Carrying the mission of bringing the world’s culinary essence closer to Vietnamese dining tables, Bottega Zelachi officially unveiled its new look – modern, sophisticated, and full of inspiration – while staying true to its core value: “Great Taste, Great Choice.”
When Inspiration Begins with Value
The event opened with a heartfelt speech by Mr. Tateno Masaru – Deputy Managing Director – Business of New Viet Dairy, who shared insights into the formation and development of Bottega Zelachi – a brand born from the aspiration to connect global culinary excellence with Vietnamese gastronomy.
He emphasized:
Mr. Tateno Masaru – Deputy Managing Director – Business
Following that, Mr. Đào Đức Minh – Category Director, presented the brand’s strategic direction in this new phase, highlighting a stronger focus on the HORECA segment, product diversification with advanced packaging technologies, and an expanded partner network.
Mr. Dao Duc Minh – Category Director
In a spirited and elegant atmosphere, the moment of unveiling the new brand identity took place with the presence of New Viet Dairy’s Board of Directors and distinguished guests.
The new Bottega Zelachi visual identity marks a pivotal step in its transformation journey, reflecting a modern and refined design language that brings creativity, culinary inspiration, and brand value to life like never before.
Culinary Experience – Where “Great Taste” Comes Alive
The highlight of the event was the live Cooking Demo, led by a team of top culinary experts. Special guest Chef David Thái opened the session with a refined Beef Carpaccio, featuring Australian Angus Tenderloin MB2+ paired with Bottega Zelachi Pecorino cheese, offering a refreshing flavor and capturing the authentic Italian culinary spirit.
Cooking Demo – Chef David Thái
Continuing the showcase, Chef Nghiêm Minh Đức – Gastronomy Consultant at New Viet Dairy – presented Pan-seared US Angus Choice Short Plate with Tiramisu Cream Sauce.
The unique harmony of Zanetti Mascarpone, Robusta coffee, and Kahlua liqueur beautifully expressed the creativity and sophistication of modern European cuisine.
Cooking Demo – Chef Nghiêm Minh Đức, Gastronomy Consultant
Throughout the event, guests were also treated to a series of delightful pastry creations including croissants, Danishes, fruit tarts, and mousses, all made with premium ingredients from Bottega Zelachi. Under the skillful hands of Chef Trịnh Văn Dũng – Bakery Consultant at New Viet Dairy, each dessert embodied the brand’s distinctive refinement and artistic culinary spirit.
At the same time, guests enjoyed an inspired tapas and savory menu featuring Beef Quesadilla, Mini Pizza Chorizo & Gouda, Beetroot-cured Salmon Bruschetta, Shaking Beef Skewer, Vegetarian Arancini, Pesto Fusilli Salad, and an assortment of sweet pastries. Each dish told its own story of ingredients — where quality meets creativity and inspiration.
The event space was designed with sophistication and warmth, creating an inviting ambiance where guests could comfortably meet, interact, and share their experiences. In this open and friendly atmosphere, many attendees expressed admiration for the event’s setting, the refined flavors, and the presentation of each dish — all showcasing Bottega Zelachi’s commitment to quality and culinary artistry.
Adding excitement to the evening, the Lucky Draw with meaningful gifts became a joyful highlight — a heartfelt gesture of appreciation from Bottega Zelachi to all partners and guests.
Laughter, applause, and cheerful conversations filled the room, closing the event on a high note and leaving lasting impressions on everyone present.
“New Look, Same Trust” – Enduring Trust in a New Identity
The new Bottega Zelachi identity — featuring a softer logo, brighter color palette, and friendly typography — symbolizes a spirit of renewal, approachability, and vitality. The brand continues to affirm its role as a culinary bridge without borders, accompanying chefs, restaurants, hotels, and businesses across Vietnam on their journey of creativity and sustainable growth.
Bottega Zelachi – A Journey of Connection and Culinary Inspiration
The launch of the new look represents not just a visual transformation, but also the beginning of a new chapter of growth — where each product is more than an ingredient, but a symbol of quality and sophistication.
Bottega Zelachi extends heartfelt gratitude to all valued customers and partners for your trust and companionship in creating and spreading the art of borderless cuisine.
We look forward to welcoming you on our next culinary journeys — full of inspiration and delightful surprises!
