In the lively atmosphere of the final days of 2025, New Viet Dairy implemented the Canadian Beef AAA experience program under the Bottega Zelachi brand at Emart Sala and Emart Phan Van Tri, taking place from December 18 to December 31, 2025.

The event was designed to enhance product experience at the point of sale, enabling supermarket shoppers to access, sample, and make purchasing decisions directly during their regular shopping trips.

Bottega Zelachi Booth – A Standout Experience at Year-End

Throughout the program, the Bottega Zelachi booth recorded a steady and continuous flow of visitors. Many customers stopped by to sample the products, observe cooking techniques, and receive direct consultation from the New Viet Dairy team on Canadian Beef AAA cuts suitable for family meals and festive occasions.

The combination of product display, sampling, and on-site consultation at the booth helped customers better understand product quality and confidently make purchasing decisions.

Cooking Demo – A Key Interactive Highlight

The cooking demonstrations with Chef Nghiem Minh Duc – Gastronomy Consultant of New Viet Dairy – were a highlight of the program, held at:

• Emart Sala: December 27 | 5:00 PM – 8:00 PM

• Emart Phan Van Tri: December 28 | 5:00 PM – 8:00 PM

At the booth, the Chef directly prepared and introduced key products including Canadian AAA Chuck Tender 400g, Sliced Chuck Tender 250g, and Canadian AAA Pork Belly 200g, while sharing essential preparation techniques to preserve the meat’s tenderness and natural flavor.

The open-space demonstrations attracted many customers who stopped to watch, ask questions, and exchange ideas on suitable cooking methods for family meals and festive menus.

Sampling – Shopping – Gifts at the Booth

Sampling activities allowed customers to experience the quality of Canadian Beef AAA firsthand at the point of sale, thereby supporting their purchasing decisions. In parallel, consumer promotions offering up to 20% discounts, along with gift-with-purchase activities at the booth, helped stimulate demand throughout the program.

Many customers chose to purchase 2–3 product packs, combined with receiving gifts on the spot, creating a vibrant and continuous shopping atmosphere around the booth.

Concluding the Program with Positive Outcomes

Through a series of experiential activities, product sampling, cooking demonstrations, and point-of-sale promotions, the program helped customers gain a clearer understanding of the quality of Canadian Beef AAA while enhancing brand awareness for Bottega Zelachi during the year-end festive season.

New Viet Dairy sincerely thanks all valued customers who visited and supported the program at Emart Sala and Emart Phan Van Tri. We look forward to welcoming you again at upcoming activities and experiences organized by New Viet Dairy in the future.