After nearly two decades accompanying Vietnam’s F&B industry, Bottega Zelachi—a trusted brand under New Viet Dairy—proudly introduces its new brand identity.
This transformation is not only a shift in visual appearance but also a milestone affirming the brand’s spirit of innovation, commitment to quality, and aspiration to create long-term culinary value for Vietnam.

Founded in 2005, Bottega Zelachi has carried the mission of connecting global culinary excellence with Vietnamese dining. Through years of steady development, the brand has become a reliable partner to chefs, restaurants, hotels, and modern retail systems nationwide.
Every product is a blend of quality, creativity, and passion for authentic taste.

A New Look – A Long-Term Strategic Vision

Continuing its vision of innovation and continuous improvement, Bottega Zelachi officially launches its enhanced brand identity—brighter, more modern, and more approachable. This transformation goes beyond visuals; it reflects the brand’s long-term strategy to build a diverse and sustainable culinary ecosystem.

The refined logo features soft, expressive typography highlighted against a refreshing green tone—symbolizing freshness and unwavering quality. The packaging adopts vibrant colors and fluid graphic elements inspired by the brand’s journey of connecting global flavors—embodying creativity, movement, and integration. Bottega Zelachi currently focuses on three core categories: Dairy, Frozen Pastry, and Meat, with plans to further expand its portfolio to meet the evolving needs of the professional F&B market.

“Great Taste, Great Choice” – Reinforcing Lasting Value

The message “Great Taste, Great Choice” remains the guiding principle in all that Bottega Zelachi does. It reflects the brand’s commitment to superior quality, trusted sourcing, and smart choices for culinary professionals.

With its new identity, Bottega Zelachi aims to inspire creativity and accompany customers across all culinary spaces—from artisan bakeries and fine-dining kitchens to modern retail chains.

Core Values & Modern Technology – The Foundation for Sustainable Growth

Bottega Zelachi remains steadfast in the values that have shaped its reputation:

• Trust: Long-standing partnership with Vietnam’s F&B industry, sourcing from reputable global suppliers.

• Quality Control: Operating under ISO 22000 and HACCP standards to ensure exceptional safety and product consistency.

• Customer-Centricity: Always listening, understanding, and adapting to meet the diverse needs of every partner.

In parallel, the brand leads the way in applying advanced technology to deliver superior performance:

• IQF (Individual Quick Freezing) Technology: Specially applied to the 1kg Mozzarella line, ensuring evenly shredded cheese with excellent meltability, stretch, and flavor retention.

• Breakthrough Skinpack Technology: Vacuum-sealed packaging that preserves the natural color, structure, and optimal shelf life of premium meat products.

Connecting Flavors – Spreading Inspiration

The launch of the new brand identity marks an important step in standardizing visuals, enhancing customer experience, and reinforcing New Viet Dairy’s pioneering position in Vietnam’s F&B industry. With youthful energy and a renewed spirit, Bottega Zelachi continues its mission of bringing global culinary excellence closer to Vietnam—where each product is a harmony of quality, inspiration, and passion for flavor.

Join New Viet Dairy in discovering the new look of Bottega Zelachi—where quality meets culinary inspiration, and where the journey of elevating Vietnam’s dining experience continues.