December arrives with joyful energy and the warmth of year-end gatherings. Embracing this festive spirit, New Viet Dairy brings a special in-store experience to Emart Sala and Emart Phan Văn Trị, where customers can explore the exceptional taste of Bottega Zelachi Canadian Beef AAA through live cooking demos, tasting activities, and exclusive seasonal promotions.

The event is designed to help visitors experience the quality of Canadian beef firsthand—renowned for its fine grain, natural tenderness, juicy texture, and delicate sweetness shaped by Canada’s cold climate.

Event Information

• Date: 18–31 December 2025

• Location: Emart Sala & Emart Phan Van Tri

Featured activities

1. Cooking Demo – Discover the Best of Canadian Flavours

A highlight of the program is the live cooking demonstration led by Chef Nghiêm Minh Đức, Gastronomy Consultant at New Viet Dairy.

Visitors will have the chance to observe Chef Đức preparing signature dishes using three key cuts: Canadian AAA Chuck Roll 400g, Canadian AAA Short Plate 200g, Canadian AAA Sliced Chuck Roll 250g.

Throughout the session, Chef Đức will share insights into each cut’s characteristics, preparation techniques, and methods such as searing, grilling, or glazing—ensuring the meat retains its juices and flavour. Guests will gain a clearer understanding of why Canadian Beef AAA is a favourite during the festive dining season.

2. Sampling – Taste It Fresh at the Booth

Guests can enjoy freshly cooked samples right at the booth—hot, aromatic, and showcasing:

• Balanced tenderness

• Natural sweetness

• Firm, consistent texture

• A rich, lingering finish

Designed in festive red with an open layout, the Bottega Zelachi booth offers a welcoming space for customers to stop by, interact, taste, and appreciate the quality of Canadian Beef AAA before making their selection.

3. Festive Promotions – Up to 20% Off

Throughout the event period, Emart offers special discounts on Canadian Beef AAA products:

• AAA Short Plate 200g: 92,000 → 82,800

• AAA Sliced Chuck Roll 250g: 127,200 → 114,500

• AAA Chuck Roll 400g: 202,600 → 140,900

This is the perfect opportunity to stock up for Christmas dinners, cozy family meals, or weekend BBQ gatherings.

See You at Emart

This event is an ideal chance for customers to experience the international quality of Canadian Beef AAA right within their favourite shopping destination.
New Viet Dairy warmly invites you to visit Emart Sala or Emart Phan Văn Trị from 18–31 December to taste, explore, and bring home premium cuts for your festive table.

Bottega Zelachi looks forward to welcoming you at the booth and delivering meaningful, flavorful experiences this holiday season.

Explore our full Canadian Beef selection HERE!