This past April, New Viet Dairy, in collaboration with the U.S. Meat Export Federation (U.S. Meats Vietnam), successfully organized a special promotional program at AEON supermarket chain, offering consumers the opportunity to experience and shop for high-quality imported U.S. beef from the Bottega Zelachi Ranch brand. This initiative was one of the key activities in the ongoing strategy to promote officially imported U.S. beef, featuring a variety of attractive promotions and exciting gifts.

Big Promotion – Buy U.S. Beef, Get Exclusive Gifts from Heinz

The highlight of this campaign was the enticing offers on Bottega Zelachi Ranch U.S. Chuck Eye Roll. With each purchase of 3 to 5 packs of U.S. beef, customers not only enjoyed premium-quality meat but also received special gifts from Heinz, including:

• Buy 3 packs: Get 1 bottle of Heinz Chilli or Tomato Sauce (300g)

• Buy 5 packs: Get 1 bottle of Heinz HP Sauce (255g)

The combination of high-quality imported U.S. beef and authentic European-style condiments from Heinz created the perfect combo for a complete family meal. Bottega Zelachi Ranch’s U.S. Chuck Eye Roll, known for its tenderness and rich flavor, promises to deliver an exceptional culinary experience for every occasion.

Promotion Period and Locations

This special promotion was rolled out across major AEON supermarkets with the following schedule:

• AEON Tân Phú, AEON Bình Tân: From April 3 to April 9, 2025

• AEON Canary, AEON Tạ Quang Bửu, AEON Nguyễn Văn Linh: From April 1 to April 9, 2025

Throughout the promotional period, the Bottega Zelachi Ranch U.S. beef counters attracted a large number of customers. Eye-catching displays and a dedicated consultation team made it easier for shoppers to select their products and receive detailed guidance on how to prepare premium U.S. beef dishes.

Sampling Activity – Experience True U.S. Quality

A standout feature of the campaign was the live sampling and cooking demo sessions held at AEON Tân Phú and AEON Bình Tân. These demos, conducted by Chef Nguyễn Tấn Hòa — Culinary Advisor of the New Viet Gastronomy team — drew in a large number of enthusiastic customers eager to taste and learn more about premium U.S. beef.

Customers had the chance to enjoy dishes prepared with Bottega Zelachi Ranch U.S. beef right at the booth, while also receiving useful cooking tips and marinating techniques to preserve the tenderness and rich flavor of the U.S. chuck eye roll. These hands-on experiences added great value to the program, creating a lively and engaging atmosphere that helped boost customer interaction and significantly increased sales at the counters.

Bottega Zelachi Ranch – Premium Imported U.S. Beef for Every Kitchen

Bottega Zelachi Ranch is a brand owned by New Viet Dairy, specializing in premium meat and seafood products imported from renowned countries around the world to meet the diverse demands of Vietnam’s food market. All Bottega Zelachi Ranch products meet USDA (United States Department of Agriculture) quality standards and are strictly preserved to ensure maximum food safety.

In this promotional campaign, Bottega Zelachi Ranch U.S. Chuck Eye Roll was the standout favorite, thanks to its tender texture and well-balanced marbling—perfect for grilling, pan-searing, or making steak. This cut is ideal for indulgent family meals or high-end restaurant dishes.

The product is now widely distributed across supermarkets, retail stores, and online channels, making it easy for consumers to purchase and enjoy at any time.

A Mark of Success Thanks to Consumer Support

Following the campaign rollout at AEON outlets, approximately 12,000 customers were reached with promotional offers and product information. Among them, over 1,900 customers directly participated in the promotion and made purchases, with more than 5,500 Bottega Zelachi Ranch U.S. beef products sold.

From April 4 to 7, the program featured cooking demo sessions by Chef Nguyễn Tấn Hòa, adding a special highlight that drew even more customer attention. Compared to regular days, both customer reach and sales saw a noticeable increase. Feedback was largely positive—especially regarding product quality and the enthusiastic support from the team—demonstrating the effectiveness of integrating real-life experiences into sales activities. This success provides a solid foundation for considering the expansion of similar programs in the future.

Look Forward to Special Offers from New Viet Dairy

The April promotion at AEON is just one part of New Viet Dairy’s long-term plan to bring high-quality U.S. beef products to consumers. In the near future, New Viet Dairy will continue to organize culinary experiences, special promotions, and product launches at various retail locations, aiming to provide customers with the best possible experiences.

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Discover more of the Bottega Zelachi Ranch U.S. Beef product range here: https://newviet.vn/en/product/meat/?_product_brand=bottega-zelachi-ranch